My selected works

Three case studies across e-commerce, logistics, and design systems each showing how a specific design decision drove a measurable outcome.

How I Redesigned Noise's Shopping Experience and Grew Average Order Value by 20%

E-commerce · Consumer

Noise is one of India's top wearable brands. But their online store wasn't turning visitors into buyers. Here's how three targeted changes fixed that.

How I Redesigned Noise's Shopping Experience and Grew Average Order Value by 20%

E-commerce · Consumer

Noise is one of India's top wearable brands. But their online store wasn't turning visitors into buyers. Here's how three targeted changes fixed that.

How I Redesigned Noise's Shopping Experience and Grew Average Order Value by 20%

E-commerce · Consumer

Noise is one of India's top wearable brands. But their online store wasn't turning visitors into buyers. Here's how three targeted changes fixed that.

Designing Carrier Onboarding for a Multi-Sided Freight Marketplace

Driver, Agency, Broker & Vehicle Registration design

A logistics marketplace only works if the supply side, drivers, transport agencies, and freight brokers can register their vehicles and get verified fast. I designed the onboarding and fleet-registration system that makes that possible for CogoMate.

Designing Carrier Onboarding for a Multi-Sided Freight Marketplace

Driver, Agency, Broker & Vehicle Registration design

A logistics marketplace only works if the supply side, drivers, transport agencies, and freight brokers can register their vehicles and get verified fast. I designed the onboarding and fleet-registration system that makes that possible for CogoMate.

Designing Carrier Onboarding for a Multi-Sided Freight Marketplace

Driver, Agency, Broker & Vehicle Registration design

A logistics marketplace only works if the supply side, drivers, transport agencies, and freight brokers can register their vehicles and get verified fast. I designed the onboarding and fleet-registration system that makes that possible for CogoMate.

Building the Design System That Gave Jio's Designers Back Half Their Week

Design Systems · B2B

I led design for Jio's most-replicated post-order flow, turning a fragmented, copy-paste design process into a modular pattern library and cutting designer time on these flows by 53%.

Building the Design System That Gave Jio's Designers Back Half Their Week

Design Systems · B2B

I led design for Jio's most-replicated post-order flow, turning a fragmented, copy-paste design process into a modular pattern library and cutting designer time on these flows by 53%.

Building the Design System That Gave Jio's Designers Back Half Their Week

Design Systems · B2B

I led design for Jio's most-replicated post-order flow, turning a fragmented, copy-paste design process into a modular pattern library and cutting designer time on these flows by 53%.

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